Lunelle

Lunelle exists for the in-between hours — the ones nobody designs for. Morning coffee, school drop-off, the quiet stretch before the day asks anything more of you. We started because every wireless bra we tried made a small, honest sacrifice: comfort for shape, or shape for comfort. We wanted neither. Just modal softness that holds without asking to be noticed.

A small team based in Montréal, working closely with a modal mill that's been in the same family for three generations.

• É

  Élise Rennier

  Founder & Head of Fit

  Spent six years fitting bras before deciding wire wasn't the only way to get lift right.

• P

  Priya Ostrander

  Fabric & Pattern Development

  Obsessed with modal's drape — she rejects a fabric batch if it doesn't soften after the first wash.

Every Lunelle piece starts with modal sourced from a mill we've worked with since day one. Wireless support comes from a molded band construction we re-patterned four times before it held its shape past the first year of wear — not just the first fitting room try-on.

Our small studio tests every wireless silhouette on a rotating panel of twenty women before it ever reaches a size run. If it digs, pinches, or rides up after a full day, it doesn't ship.

• This season

  Our modal restock sold out in under 48 hours

  The softest fabric batch we've run yet — we're already sourcing more for the next round.

1. 2021Lunelle founded in Montréal with a single wireless silhouette.
2. 2022First modal basics line launched after 18 months of fit testing.
3. 2024Joined MakeMeMine as a founding Closet brand.